- The Highlights
- Hero
- Listen, Read and Watch
- My Motto
- The Power of Skin
- Blowing It Up
- The Start Up Life
- ALPHAEON Key Accomplishments
- Entrepreneur
- Big Media
- My Reviews
- Medicis a Decade of Excellence
- Honors and Awards
- Publications
- Public Speaking
- Certifications
- Let's Connect
- Google Drive More Documents and Tools
- Building a Marketplace
PUBLICATIONS, PODCASTS AND PODIUMS
I am grateful for the opportunity to share and give back to my aesthetic community and contribute to helping end human trafficking and support survivors.
KNOW BETTER SKIN
Skin Health is Everything
Colorescience®
Executive director of professional relations
january 2018 - PRESENT
Our skin is the largest organ in the body. It is keeps things out and keeps things in. Skincare is key to skin health. I am honored to be a part of one of the leading professional skincare brands.
Key Responsibilities
- Thought leader and aesthetic medical society relations.
- Clinical study oversight of over 9 published clinical studies.
- Lead industry partner relationships.
- Manage development and content for the Colorescience Professional Academy, an online learning management platform with over 14K members.
- Oversee national account program.
- KNOW BETTER SKIN PRO Community Director to help these select professionals deliver best-in-class, peer to peer education events, content creation and program ideation.
Here We Go!
New device, new category
Obalon® Therapeutics
SENIOR PRACTICE AND PROFESSIONAL
MARKETING DIRECTOR
SEPTEMBER 2016 - PRESENT
Taking my experience to a new space. I am having a blast launching an exciting new weight loss device, The Obalon Balloon System.
Key Responsibilities
- • Thought leader and aesthetic medical society relations.
• Clinical study management.
• Industry partner management.
• Training and education program and platform design.
• Corporate/National Accounts.
• Public Relations
- • Thought leader and aesthetic medical society relations.
HISTORY MAKES YOU WHO YOU ARE TODAY
ShoutMD® and ShoutStore™ divisions of ALPHAEON Corporation
Senior Marketing Director
Nov 2013 – SEPT 2016
Key Responsibilities
- Downstream marketing to specialty physicians, dentists, practice staff, residents and fellows
- Managed and marketed the first social commerce platform in lifestyle healthcare; growing to more than 17,000 board certified physician members, staff and residents and fellows in less than 3 years
- Launched the first ecommerce marketplace with more than 1,500 products for ratings and reviews and 200+ SKUs available for purchase in the US market
- Created cohesive branding strategy and key messaging for ShoutMD® and ShoutStore™
- Developed and managed B2B digital, social, email and print campaigns
- Oversaw the development and incorporation of a the social commerce platform at annual meetings and annual events that captured thousands of new members
- Responsible for new member acquisition, activation and retention
- Created universal affinity program with a unique algorithm to reward members for their purchases and participation to drive sales
- Community management, influencer development and member advocate
- Developed and executed strategic plans for sales, member growth and engagement
- Created print, video, digital, email and social content based marketing campaigns
- Established affiliate relationships and referral programs
- Managed international membership growth and engagement with key distributors in Canada, Spain and Latin America
- Developed training programs for corporate representatives
- Directed front end and backend software development lifecycles for mobile and web application
- Developed business requirements for UX/UI features based on corporate goals and member feedback
- Oversaw technical support
- Lead team of 5
An Entrepreneurial Experience
ProMD Solutions
Founder, President
2013 – 2015
I took my passion for practice consulting and started my own firm.
I managed several corporate and private clients:
- Ulthera®
- Ez-Pedo®
- Skinceuticals®
- The Natural Results Plastic Surgery Practice, office of David Kaufman, MD and Christa Clark, MD
- Facial Plastic Surgeon, David Mabrie, MD
Services included:
• Business development
• Customer Service and Sales Skills Training
• Practice Profiling
• Retention Strategies
• Brand Effectiveness
• Employee Selection and Recruitment
• Communication Solutions based on individual behavioral styles and key motivating factors
• Performance Management Strategies and Coaching
• Team Building Programs
• Customized Employee Engagement Surveys
• Customized Patient Quality Care SurveysWhat others have to say
I am humbled by these amazing endorsements.
A decade of excellence
Medicis Corporation
Senior Professional Relations Manager
Oct 2010 - Jan 2013
Key Responsibilities:
• Responsible for strategic development, planning and market launch of key products in aesthetics. Focused on market intelligence, creative solutions for value added offerings to key accounts and advanced the adoption and growth of the company brands
• Performed comprehensive practice site analyses on branding, profitability, retention, new patient recruitment, staff performance management, education, customer service and sales skills, and marketing
• Established strong relationships with KOLs in Dermatology, Plastic Surgery and Facial Plastic Surgery
• Collaborated and led cross-functional teams with sales, regulatory and training departments• Trained US and Canadian sales teams
• Developed corporate resources focused on medical staff education, sales training and medical marketing
• Led and managed advisory boards and regional workshops
• Educated physicians and staff on practice management strategies focused on sales and serviceKey Accomplishments:
• Partnered with regional sales managers to develop field sales force practice management skills for goal attainment. In 2012, this led to the Eastern Region of the Year and #1 Sales Person of the Year
• Attended 20+ annual CME programs to monitor and report on industry trends and new technologies• Lectured and presented to healthcare professionals at major aesthetic medical conferences
Executive Sales Specialist
Nov 2003 - Oct 2010
Key Responsibilities:
• Medical Device Sales for injectable class III devices and injectable biologic
• Initiated peer-to-peer programs to increase sales and market share for specific programs
• Functioned as Field Sales Trainer/Mentor
• Provided technical product education and on-label injection coaching for Medicis Aesthetics Products• Conducted annual resident training programs, and participated in professional and trade shows
Key Accomplishments:
• Circle of Excellence Winner, top sales award
• Regional Sales Rep of the Year Winner
• Multiple MVP Awards
• Grew territory to exceed $2.0M annually
• Increased sales and market share of Class III soft tissue augmentation device and biologic injectable to physicians, surgeons and mid-level providers
• Served as Sales and Marketing Advisory Board Member, and as Leadership Council Member.
• Ensured compliance by providing FDA approved information and adherence to FDA regulations.
• Launched all aesthetic products into the US market, the Restylane® Family of Products and Dysport®Publications
Fearless
National and Regional Speaker:
• Aesthetic Next 2023, 2024• Global Aesthetic Conference 2023, 2024
• The Multi Speciality Aesthetic Conference (Tne MAC) 2022, 2023
• 7th, 8th ,9th and 10th Annual Vegas Cosmetic Surgery Symposium
• 2010-2013-2015-2024 Organization of Facial Plastic Surgery Assistants Annual Meeting
• 2004-2013 California Society of Facial Plastic Surgeons Winter Symposium
• 2013-2015 Plastic Surgery Administrative Association Annual Meeting
• 2012-2013-2018 Association of Dermatology Administrators Annual Meetings and Managers Webinars
• 2014 AAFPRS, American Academy of Facial Plastic and Reconstructive Surgery• 2018 ISPAN, International Society of Plastic and Aesthetic Nurses
Certifications
Understanding human behavior is essential to marketing and consulting.
Predictive Index®
• Hiring, Selection, and On-boarding
• Employee Engagement & Retention
• Team Development
• Identifying Hi-Po’s & Leaders
• Sales Performance Issues
Target Training International Insights®
• TTI Success Insights® DISC
• 12 Driving Forces™ (Motivators)
• Talent Insights™
• Stress Quotient®
• Sales Skills Index™
• Emotional Quotient™ (EQ)
Let's Connect!
